Blog Plus Tweet
  • Home
  • Blog
  • Ebooks
  • Contact
  • Services

Topical Facebook pages can boost blog traffic

7/23/2013

Comments

 
A while ago, when Julia Gillard was still PM, the Aussie Labor party was suffering hugely poll-wise. The leadership were looking for excuses. So Gillard and her team took to describing any criticism of her as sexist. This "misogyny" angle was clearly false and seemed to make Gillard's popularity plummet even more. So clearly a lot of people were getting very annoyed by this.

At about that time I noticed a Facebook page making fun of this tendency of hers. It's disappeared now, so I can't be totally sure of the name. But it was called "It's Because I'm a Woman" or something like that. I immediately liked the page even though there was almost no content up there at the time.

It just seemed to nail something that I and a lot of other people found very annoying. And it got me thinking about how bloggers could use this technique in other ways. After all, a Facebook page doesn't always have to relate directly to your blog and its content. You can generate a community around some widely held sentiment, or a meme, then use it to promote your posts.

The example I cited above was political. But you could do something similar with pretty much anything. Maybe you have a blog about beer and there's a popular beer brand that has a cool advertising campaign that everyone's talking about. Maybe you could set up a page for fans of the campaign? Along with direct references to that ad campaign, you could share some of your blog posts. Or you could just have the link to the main URL in the description. You'd be sure to get a fair bit of targeted traffic as a result.

Or perhaps you have a website about entertainment. And there's some celebrity who a lot of people find extremely annoying for some reason or another. You could build a page about that and tap into the traffic that ensues.

The potential is limitless. The key is to find something in the news that is provoking a lot of public sentiment. Then build a page, or even a group, around this.

Of course the benefits may only be temporary, which is a downside. But if the page goes viral to even a mild extent it could be a great way to get lots of new blog readers.
Comments
comments powered by Disqus
    Picture

    Author

    My name's Matt Hayden and I'm a blogger in Sydney, New South Wales.

    Weebly - Websites, eCommerce & Marketing in one place.
    SITE123 - Website Builder
    Get paid to write so you're free to live! Everything you need to write well, find jobs, and live the adventure.
    Affiliate disclosure

    Archives

    July 2018
    April 2018
    March 2018
    February 2018
    December 2017
    October 2017
    April 2017
    July 2016
    June 2016
    July 2015
    January 2015
    December 2014
    November 2014
    September 2014
    July 2014
    June 2014
    May 2014
    February 2014
    January 2014
    December 2013
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012

    Categories

    All
    Blogging
    Facebook
    Linkedin
    Pinterest
    Seo
    Social Media
    Twitter

    RSS Feed