And because this is their main goal, and they've been reading heaps about how to do this, they often create blogs about ... how to make money from blogging!
An increasingly saturated niche
I'm sure that way back in the early days this was a good approach. There was huge interest in this subject and not that many people doing it. So you didn't have to be a super-export in the field to get some momentum going with it. And you could therefore make it profitable.
But these days there are just way too many people doing it. And the top dogs in this niche have built up so much expertise and authority that they just become the go-to bloggers. They are not just kings of their niches, they're almost like emperors now!
Another reason that this particular niche is that it's full of sellers and promoters. They do buy stuff form time to time, but by definition they are much more keen to make money than spend it.
Better to follow your passion
So, you shouldn't even start on this quest IMO. You'll never knock these guys off. It's best to choose a specific, unsaturated niche. One that you truly enjoy.
If you do that you'll "hit the ground running". You'll come up with lots of really good quality stuff with ease. Keep adding good quality posts being mindful of SEO and you'll gradually build up solid search engine traffic.
At the same time you should get cracking on social media. Again, you'll find it comparatively easy to build quality followings on Facebook, Twitter, etc because you have a passion for your subject, and you'll be enjoying all the interaction with others who share it.
And if you can find a niche that people follow primarily because of their own enthusiasm rather than a desire to earn income themselves that's another bonus. The means by which you start to make money from a blog like this may not be immediately apparent, but it will come to you eventually.
Build an audience first. Monetize later
Here's a personal example: I have a keen interest in politics and have been blogging about it for years now. I've built up quite a profile with one blog in particular. I've long been meaning to monetize it, but never got around to it until recently. The reason was that I just blogged for the love of it.
But lately I've been working out how best to earn cash form it. The most effective method Promoting specific books in posts.
The key is to put the affiliate links into the body of the post, and make sure that it is relevant. Also, I don't put one in every post. I want the readers to know that I'm not just writing posts to make money. I'm doing it because I love the subject. So they know it remains authentic.
I've found as long as I do this the sales trickle in. It's not much money, but it is consistent. And all I have to do is keep at it and my earnings from this method will continue to grow.