Bloggers who sign up to Twitter tend to be keen to get as many followers as possible. That's understandable, and of course you do need the numbers -- as long as they're not all bots, spammers and people outside of your niche, of course! But getting them really is just the beginning. It's in no way a guarantee that you're going to get lots of clicks on your blog posts.
Differing response rates
I've noticed this with the Twitter account I have for SEO and social media related stuff. It's now got well over two thousand followers. I tweet often and the numbers are growing steadily. I always tweet my blog posts. They certainly get some clicks. But not as many as I'd like.
It's interesting because this is not the case with my other Twitter account, which has the same number of followers. On that one, which is more about politics and my home city of Perth, I get a much greater number of blog post clicks.
Readers vs bloggers
I think this happens because people who are in those niches are more likely to be engaged. They are readers rather than bloggers themselves. So they will tend to have a look.
Those following my online marketing oriented tweets, on the other hand, are heavily into marketing themselves. They are usually bloggers and webmasters who are on Twitter to promote, not just read. So they're less likely to look at what other people are sharing.
Saturated subject matter
Also, the subject of online marketing is saturated on Twitter (and other social media sites) just as it is SEO-wise. There are just sooo many tweeps who tweet about blogging and social media, etc. The more there are, the less time any one person can devote to the links offered by them.
That's not to say that getting followers to click on your tweets is a lost cause. You just have to do a bit more work with these people so your tweets stand out from all the others that are zooming past them when they log in.
Engage and stand out
Obviously you want to make those tweets interesting and relevant. That''ll help. But the way that they'll really stand out is if these followers feel they know you a little. So you have to converse with with them if possible, and repeatedly.
A good way to do this is to retweet one of their tweets you like, then mention it immediately afterwards. Often they'll say thanks. Then try asking them a question next time. Many will answer and you can get a few tweets going back and forth with them from there.
If you keep doing this with your followers there's a much greater chance they will click on the blog posts you're tweeting. They're also more likely to retweet them. If they've got decent follower numbers themselves that will bring in still more visitors.
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Differing response rates
I've noticed this with the Twitter account I have for SEO and social media related stuff. It's now got well over two thousand followers. I tweet often and the numbers are growing steadily. I always tweet my blog posts. They certainly get some clicks. But not as many as I'd like.
It's interesting because this is not the case with my other Twitter account, which has the same number of followers. On that one, which is more about politics and my home city of Perth, I get a much greater number of blog post clicks.
Readers vs bloggers
I think this happens because people who are in those niches are more likely to be engaged. They are readers rather than bloggers themselves. So they will tend to have a look.
Those following my online marketing oriented tweets, on the other hand, are heavily into marketing themselves. They are usually bloggers and webmasters who are on Twitter to promote, not just read. So they're less likely to look at what other people are sharing.
Saturated subject matter
Also, the subject of online marketing is saturated on Twitter (and other social media sites) just as it is SEO-wise. There are just sooo many tweeps who tweet about blogging and social media, etc. The more there are, the less time any one person can devote to the links offered by them.
That's not to say that getting followers to click on your tweets is a lost cause. You just have to do a bit more work with these people so your tweets stand out from all the others that are zooming past them when they log in.
Engage and stand out
Obviously you want to make those tweets interesting and relevant. That''ll help. But the way that they'll really stand out is if these followers feel they know you a little. So you have to converse with with them if possible, and repeatedly.
A good way to do this is to retweet one of their tweets you like, then mention it immediately afterwards. Often they'll say thanks. Then try asking them a question next time. Many will answer and you can get a few tweets going back and forth with them from there.
If you keep doing this with your followers there's a much greater chance they will click on the blog posts you're tweeting. They're also more likely to retweet them. If they've got decent follower numbers themselves that will bring in still more visitors.
Join me on Facebook!
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