And it's not just the photographs ... One thing I really enjoy doing is browsing all the infographics related to blogging, social media and online marketing on there. Given how addictive the site is, it's not surprising that 80% of pins are actually repins.
While there's no harm in repinning stuff it's a good idea to put as much completely new content on there as well. That means that you'll stand out ... But then if that's all you do, it's going to take a lot longer to build up your boards …
Repin a lot to build momentum
So the strategy I would suggest for new Pinterest users is this: Repinning like crazy to get some momentum up with your boards. And as you do this, go for the popular stuff that is getting repinned a lot anyway.
Commenting on popular pins helps a little, much like blog commenting does. As you would do on blog posts, only do it if you feel a sincere need to, and your contribution adds value somehow.
But the main thing is to build up some boards with lots of good and relevant pins on them.
This gives you a clear sense of achievement and direction apart from anything else. And with so much on there, your boards will be more attractive to other Pinterest users.
Pin entirely new images to stand out
Once you've got some nice big ones happening, I would focus almost entirely on putting new stuff on there.
Some of these pins are going to go gangbusters, and you'll reap the benefits because you were the first to put it on there.
This is another reason why all your blog posts should contain at least one image. If it's completely original, even better.
Relevance is key
Of course the most beautiful photos go best on Pinterest. But they don't have to be masterpieces. I've got some locally oriented boards that include photos I took from around Sydney and Perth. They've been repinned, and brought traffic to those posts consistently over along period of time.
Again, it's all about relevance. Combine a decent new photo or image with a good description and put it on a board that's got a very clear focus, with heaps of good content already and you'll lift the odds of it being seen and therefore repinned substantially.
Again, as with so many things. It's all about being persistent and strategic.